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Traditional products and crafts as main elements in the effort to establish a city brand linked to sustainable tourism: promoting silversmithing in Ioannina and silk production in...
by
Koumara-Tsitsou, S.
,
Karachalis, N.
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Place branding and public diplomacy
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Place Branding And Public Diplomacy
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Business And Management
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Crafts
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Ioannina
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Local Products
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Political Science And International Relations
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