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Reinventing a brand’s identity: effect of name and logo announcements on the stock price of Indian banks
by
Kaul, Pushpanjali
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Arora, Sangeeta
Published in
The journal of brand management
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Investigating nexus between corporate re-branding and stock market performance: a study of Indian service sector
by
Kaul, Pushpanjali
,
Arora, Sangeeta
Published in
Managerial finance
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Managerial Finance
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The Journal Of Brand Management
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Abnormal Return
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Brand Identification
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Brand Management
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Brand Names
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Abnormal Returns
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Aktienmarkt
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Ankündigungseffekt
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Banking Industry
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Banks
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Brand Identity Change
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