Search Results - Kent, Robert J

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  1. 1
    DVR ad-zipping rates over days since live broadcast: Do more ads play when viewing the same day?

    DVR ad-zipping rates over days since live broadcast: Do more ads play when viewing the same day? by Kent, Robert J.

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  2. 2
    Ad ratings when a marketer runs two commercial messages in one television program episode

    Ad ratings when a marketer runs two commercial messages in one television program episode by Kent, Robert J., Swaminathan, Srinivasan

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  3. 3
    Predictors of the Gap Between Program and Commercial Audiences: An Investigation Using Live Tuning Data

    Predictors of the Gap Between Program and Commercial Audiences: An Investigation Using Live Tuning Data by Schweidel, David A, Kent, Robert J

    Published in Journal of marketing
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  4. 4
    Switching before the pitch: Exploring television channel changing before the ads even start

    Switching before the pitch: Exploring television channel changing before the ads even start by Kent, Robert J.

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  5. 5
    An Anchoring and Adjustment Model of Purchase Quantity Decisions

    An Anchoring and Adjustment Model of Purchase Quantity Decisions by Wansink, Brian, Kent, Robert J., Hoch, Stephen J.

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  6. 6
    Predictors of the Gap Between Program and Commercial Audiences: An Investigation Using Live Tuning Data

    Predictors of the Gap Between Program and Commercial Audiences: An Investigation Using Live Tuning Data by Schweidel, David A., Kent, Robert J.

    Published in Journal of marketing
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  7. 7
    The Motive for Sensory Pleasure: Enjoyment of Nature and Its Representation in Painting, Music, and Literature

    The Motive for Sensory Pleasure: Enjoyment of Nature and Its Representation in Painting, Music, and Literature by Eisenberger, Robert, Sucharski, Ivan L., Yalowitz, Steven, Kent, Robert J., Loomis, Ross J., Jones, Jason R., Paylor, Sarah, Aselage, Justin, Mueller, Meta Steiger, McLaughlin, John P.

    Published in Journal of personality
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  8. 8
    The influence of music on consumers' temporal perceptions: Does time fly when you're having fun?

    The influence of music on consumers' temporal perceptions: Does time fly when you're having fun? by Kellaris, James J., Kent, Robert J.

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  9. 9
    An Anchoring and Adjustment Model of Purchase Quantity Decisions

    An Anchoring and Adjustment Model of Purchase Quantity Decisions by Wansink, Brian, Kent, Robert J., Hoch, Stephen J.

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  10. 10
    An exploratory investigation of responses elicited by music varying in tempo, tonality, and texture

    An exploratory investigation of responses elicited by music varying in tempo, tonality, and texture by Kellaris, James J., Kent, Robert J.

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  11. 11
    Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity

    Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity by Kent, Robert J., Allen, Chris T.

    Published in Journal of marketing
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  12. 12
    Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity

    Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity by Kent, Robert J., Allen, Chris T.

    Published in Journal of marketing
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  13. 13
    Radioembolization for the treatment of unresectable hepatocellular carcinoma： A clinical review

    Radioembolization for the treatment of unresectable hepatocellular carcinoma： A clinical review by Ibrahim, Saad-M, Lewandowski, Robert-J, Sato, Kent-T, Gates, Vanessa-L, Kulik, Laura, Mulcahy, Mary-F, Ryu, Robert-K, Omary, Reed-A, Salem, Riad

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  14. 14
    Dewey and the Project of Critical Social Theory

    Dewey and the Project of Critical Social Theory by Kent, Robert J.

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  15. 15
    Does Competitive Clutter in Television Advertising "Interfere" with the Recall and Recognition of Brand Names and Ad Claims?

    Does Competitive Clutter in Television Advertising "Interfere" with the Recall and Recognition of Brand Names and Ad Claims? by Kent, Robert J., Allen, Chris T.

    Published in Marketing letters
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  16. 16
    The Global Internet Shopper: Evidence from Shopping Tasks in Twelve Countries

    The Global Internet Shopper: Evidence from Shopping Tasks in Twelve Countries by LYNCH, PATRICK D, KENT, ROBERT J, SRINIVASAN, SRINI S

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  17. 17
    Second-by-Second Looks at the Television Commercial Audience

    Second-by-Second Looks at the Television Commercial Audience by Kent, Robert J

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  18. 18
    An Exploratory Investigation of Responses Elicited by Music Varying in Tempo, Tonality, and Texture

    An Exploratory Investigation of Responses Elicited by Music Varying in Tempo, Tonality, and Texture by Kellaris, James J., Kent, Robert J.

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  19. 19
    The Effects of Postexposure Test Expectation in Advertising Experiments Utilizing Recall and Recognition Measures

    The Effects of Postexposure Test Expectation in Advertising Experiments Utilizing Recall and Recognition Measures by Kent, Robert J., Machleit, Karen A.

    Published in Marketing letters
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  20. 20
    The Effects of Media-Source Cues in Ad Recall Tests

    The Effects of Media-Source Cues in Ad Recall Tests by Kent, Robert J.

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