A conceptual framework to understand the creation of athlete brand and its implications by Hasaan, Ali, Kerem, Katri, Biscaia, Rui, Agyemang, Kwame J.A

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Athlete brand construction: A perspective based on fans' perceptions by Hasaan, Ali, Kerem, Katri, Biscaia, Rui, Agyemang, Kwame J. A.

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Establishing Athlete Brand Among Female Pakistani Fans by Hasaan, Ali, Kerem, Katri

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Customer acceptance of internet banking in Estonia by Eriksson, Kent, Kerem, Katri, Nilsson, Daniel

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The adoption of commercial innovations in the former Central and Eastern European markets: The case of internet banking in Estonia by Eriksson, Kent, Kerem, Katri, Nilsson, Daniel

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Student-customer orientation at a higher education institution: the perspective of undergraduate business students by Koris, Riina, Örtenblad, Anders, Kerem, Katri, Ojala, Triinu

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A conceptual framework to understand the creation of athlete brand and its implications by Hasaan, Ali, Agyemang, Kwame J.A., Biscaia, Rui, Kerem, Katri

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Consumer attitudes and behavior related to the adoption of euro before the changeover by Kerem, Katri, Danneberg, Toomas, Oper, Jaanika, Norden, Aleksei

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The adoption of commercial innovations in the former Central and Eastern European markets by Eriksson, Kent, Kerem, Katri, Nilsson, Daniel

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The effectiveness of internet based marketing communication in estonia by Kerem, Katri, Kull, Katrin

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Deal of the day at Cherry.ee by Kerem, Katri, Sternad, Dietmar

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