Search Results - Khandai, Sujata

  • Showing 1 - 10 results of 10
Refine Results
  1. 1
    A Bibliometric Analysis of Brand Value Co-creation and Consumer Engagement

    A Bibliometric Analysis of Brand Value Co-creation and Consumer Engagement by Mujahid, Simra, Khandai, Sujata, Venkatesh, Umashankar

    Get full text
    Items that this one cites
    Items that cite this one
    Article
    Save to List
    Saved in:
  2. 2
    Mapping the Field of Social Media Engagement: A Literature Review Using Bibliometric Analysis

    Mapping the Field of Social Media Engagement: A Literature Review Using Bibliometric Analysis by Kaur, Avneet, Khandai, Sujata, Mathew, Jones

    Published in FIIB Business Review
    Get full text
    Items that this one cites
    Article
    Save to List
    Saved in:
  3. 3
    Breaking the Shackles: Uncovering the Entrepreneurial Intention Among Women A Study Based in North India

    Breaking the Shackles: Uncovering the Entrepreneurial Intention Among Women A Study Based in North India by Fayaz, Naira, Khandai, Sujata, Zupic, Ivan

    Get full text
    Items that this one cites
    Article
    Save to List
    Saved in:
  4. 4
    Analysing the home buyers’ purchasing behaviour in Bengaluru during the post-COVID-19 pandemic era through structural equation modelling

    Analysing the home buyers’ purchasing behaviour in Bengaluru during the post-COVID-19 pandemic era through structural equation modelling by N.S., Srinivasa Reddy, Khandai, Sujata

    Get full text
    Items that this one cites
    Article
    Save to List
    Saved in:
  5. 5
    Green choices and brand happiness: A recipe for brand evangelism

    Green choices and brand happiness: A recipe for brand evangelism by Khandai, Sujata, Kataria, Sonia, Kohli, Harpuneet Singh, Yadav, Renu, Mathew, Jones

    Get full text
    Items that this one cites
    Article
    Save to List
    Saved in:
  6. 6
    Ethical leadership, trust in leader and creativity: The mediated mechanism and an interacting effect

    Ethical leadership, trust in leader and creativity: The mediated mechanism and an interacting effect by Javed, Basharat, Rawwas, Mohammed Y A, Khandai, Sujata, Shahid, Kamran, Tayyeb, Hafiz Habib

    Get full text
    Items that this one cites
    Items that cite this one
    Article
    Save to List
    Saved in:
  7. 7
    Ensuring brand loyalty for firms practising sustainable marketing: a roadmap

    Ensuring brand loyalty for firms practising sustainable marketing: a roadmap by Khandai, Sujata, Mathew, Jones, Yadav, Renu, Kataria, Sonia, Kohli, Harpuneet

    Get full text
    Items that this one cites
    Items that cite this one
    Article
    Save to List
    Saved in:
  8. 8
    Measuring Marketing Productivity: Marketers' Imperative

    Measuring Marketing Productivity: Marketers' Imperative by Mittal, Sanjiv, Khandai, Sujata

    Get full text
    Items that this one cites
    Article
    Save to List
    Saved in:
  9. 9
    Brand Love and Brand Hate: Integrating Emotions into Brand-Related Experiences and Loyalty

    Brand Love and Brand Hate: Integrating Emotions into Brand-Related Experiences and Loyalty by Kohli, Harpuneet Singh, Khandai, Sujata, Yadav, Renu, Kataria, Sonia

    Get full text
    Items that this one cites
    Items that cite this one
    Article
    Save to List
    Saved in:
  10. 10
    BRAND PERSONALITY SCALE: HOW DO INDIAN CONSUMERS INTERPRET THE PERSONALITY DIMENSIONS?

    BRAND PERSONALITY SCALE: HOW DO INDIAN CONSUMERS INTERPRET THE PERSONALITY DIMENSIONS? by Khandai, Sujata, Agrawal, Bhawna, Gulla, Anju

    Get full text
    Article
    Save to List
    Saved in:

Search Tools: