Search Results - Kim, Tom Joonhwan

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  1. 1
    The boomerang effect of brand personality congruency in a product-harm crisis

    The boomerang effect of brand personality congruency in a product-harm crisis by Kim, Tom Joonhwan, Yi, Youjae, Choi, Jongan

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  2. 2
    Atypical package design and product category prestige

    Atypical package design and product category prestige by Kim, Tom Joonhwan, Petitjean, Margaux

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  3. 3
    To Partition or Not to Partition: Role of Trade‐in Price on Consumer Evaluations of Purchases Involving Trade‐Ins

    To Partition or Not to Partition: Role of Trade‐in Price on Consumer Evaluations of Purchases Involving Trade‐Ins by Kim, Tom Joonhwan, Srivastava, Joydeep

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  4. 4
    A Differential Motivation Account for the Disparity between Willingness to Accept and Willingness to Pay

    A Differential Motivation Account for the Disparity between Willingness to Accept and Willingness to Pay by Kim, Tom Joonhwan, Srivastava, Joydeep

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  5. 5
    The boomerang effect of brand personality congruency in a product-harm crisis

    The boomerang effect of brand personality congruency in a product-harm crisis by Tom Joonhwan Kim, Youjae Yi, Jongan Choi

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  6. 6
    The boomerang effect of brand personality congruency in a product-harm crisis

    The boomerang effect of brand personality congruency in a product-harm crisis by Tom Joonhwan Kim, Youjae Yi, Jongan Choi

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  7. 7
    Laboratory tests and compliance of dermatologic outpatients [version 1; peer review: 2 approved]

    Laboratory tests and compliance of dermatologic outpatients [version 1; peer review: 2 approved] by Shin, Won Ung, Baek, Yoo Sang, Kim, Tom Joonhwan, Oh, Chil Hwan, Kim, Jaehwan

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