Search Results - Kliatchko, Jerry

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  1. 1
    Revisiting the IMC construct: A revised definition and four pillars

    Revisiting the IMC construct: A revised definition and four pillars by Kliatchko, Jerry

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  2. 2
    Towards a new definition of Integrated Marketing Communications (IMC)

    Towards a new definition of Integrated Marketing Communications (IMC) by Kliatchko, Jerry

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  3. 3
    Twenty years of IMC: A study of CEO and CMO perspectives in the Asia-Pacific region

    Twenty years of IMC: A study of CEO and CMO perspectives in the Asia-Pacific region by Kliatchko, Jerry G., Schultz, Don E.

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  4. 4
    A New Framework for IMC Planning

    A New Framework for IMC Planning by Kliatchko, Jerry, Uttamchandani, Roshan

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  5. 5
    The primacy of the consumer in IMC: Espousing a personalist view and ethical implications

    The primacy of the consumer in IMC: Espousing a personalist view and ethical implications by Kliatchko, Jerry G.

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  6. 6
    The power of synergy to reinvent IMC education

    The power of synergy to reinvent IMC education by Kerr, Gayle, Mulhern, Frank, Viswanathan, Vijay, Kitchen, Philip, Zabkar, Vesna, Lings, Ian, Kliatchko, Jerry

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  7. 7
    WEEKENDER: Evolution of IMC - 1 (Integrated Marketing Communication)

    WEEKENDER: Evolution of IMC - 1 (Integrated Marketing Communication) by KLIATCHKO, JERRY G

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  8. 8
    WEEKENDER: Driving forces behind IMC (Integrated Marketing Communications)

    WEEKENDER: Driving forces behind IMC (Integrated Marketing Communications) by JERRY G. KLIATCHKO, PH.D.

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  9. 9
    WEEKENDER: MARKETING

    WEEKENDER: MARKETING by Gulane, Judy T

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