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Perceived Service Quality and Loyalty of Fitness Centers' Customers: Segmenting Members Through Their Exercise Motives
by
Tsitskari, E.
,
Tzetzis, G.
,
Konsoulas, D.
Published in
Services marketing quarterly
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Services Marketing Quarterly
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Subjects
Beziehungsmarketing
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Brand Loyalty
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Dienstleistungsqualität
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Health Clubs
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Konsumentenverhalten
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Kundenzufriedenheit
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Marktsegmentierung
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Mitarbeiterbindung
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Motivation
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Motives
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Physical Fitness
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Psychological Commitment
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Quality Of Service
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Segmentation Strategies
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Service Quality
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Zielgruppe
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Taylor And Francis Social Sciences And Humanities Collection
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