Search Results - Korchia, Michael

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  1. 1
    Celebrities in Advertising: Looking for Congruence or Likability?

    Celebrities in Advertising: Looking for Congruence or Likability? by Fleck, Nathalie, Korchia, Michael, Le Roy, Isabelle

    Published in Psychology & marketing
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  2. 2
    Fans as Prosumers: Labour of Love

    Fans as Prosumers: Labour of Love by Derbaix, Maud, Korchia, Michaël, Padiou, Matis

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  3. 3
    Individual celebration of pop music icons: A study of music fans relationships with their object of fandom and associated practices

    Individual celebration of pop music icons: A study of music fans relationships with their object of fandom and associated practices by Derbaix, Maud, Korchia, Michaël

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  4. 4
    Am I What I Wear? An Exploratory Study of Symbolic Meanings Associated with Secondhand Clothing

    Am I What I Wear? An Exploratory Study of Symbolic Meanings Associated with Secondhand Clothing by Roux, Dominique, Korchia, Michael

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  5. 5
    Antecedents and Consequences of Attitude Toward Sales

    Antecedents and Consequences of Attitude Toward Sales by Gonzalez, Christine, Korchia, Michaël

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  6. 6
    How do Socially Responsible Consumers Consider Consumption? An Approach with the Free Associations Method

    How do Socially Responsible Consumers Consider Consumption? An Approach with the Free Associations Method by Gonzalez, Christine, Korchia, Michael, Menuet, Laetitia, Urbain, Caroline

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    Am I What I Wear? An Exploratory Study of Symbolic Meanings Associated with Secondhand Clothing

    Am I What I Wear? An Exploratory Study of Symbolic Meanings Associated with Secondhand Clothing by Roux, Dominique, Korchia, Michael

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    Conference Proceeding
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  8. 8
    Comment les consommateurs socialement responsables se représentent-ils la consommation ? Une approche par les associations libres

    Comment les consommateurs socialement responsables se représentent-ils la consommation ? Une approche par les associations libres by Gonzalez, Christine, Korchia, Michael, Menuet, Laetitia, Urbain, Caroline

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  9. 9
    Les shoppers de sites d’achats groupés sont-ils tous des « chasseurs de bonnes affaires » ? Proposition d’une typologie des profils d’achat

    Les shoppers de sites d’achats groupés sont-ils tous des « chasseurs de bonnes affaires » ? Proposition d’une typologie des profils d’achat by Gonzalez, Christine, Korchia, Michaël, de Pechpeyrou, Pauline

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  10. 10
    Transmissions culturelles entre parents et enfants : le cas des goûts musicaux

    Transmissions culturelles entre parents et enfants : le cas des goûts musicaux by Derbaix, Maud, Derbaix, Christian, Kindt, Marie, Korchia, Michaël, Fernandez, Melisa Luna

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  11. 11
    Transmissions culturelles entre parents et enfants : le cas des goûts musicaux 1

    Transmissions culturelles entre parents et enfants : le cas des goûts musicaux 1 by Derbaix, Maud, Derbaix, Christian, Kindt, Marie, Korchia, Michaël, Fernandez, Melisa Luna

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  12. 12
    Les antécédents et les conséquences de l'attitude par rapport aux soldes

    Les antécédents et les conséquences de l'attitude par rapport aux soldes by Gonzalez, Christine, Korchia, Michaël

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  13. 13
    Proposition d'une échelle de mesure multidimensionnelle de la confiance dans la marque

    Proposition d'une échelle de mesure multidimensionnelle de la confiance dans la marque by Gurviez, Patricia, Korchia, Michaël

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  14. 14
    Proposition of a multidimensional brand-trust scale

    Proposition of a multidimensional brand-trust scale by Gurviez, Patricia, Korchia, Michaël

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  15. 15
    Proposition d'une échelle de mesure multidimensionnelle de la confiance dans la marque

    Proposition d'une échelle de mesure multidimensionnelle de la confiance dans la marque by Gurviez, Patricia, Korchia, Michaël

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