Search Results - Koronaki, Eirini

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  1. 1
    All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self

    All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self by Panigyrakis, George, Panopoulos, Anastasios, Koronaki, Eirini

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  2. 2
    Managing the online customer experience and subsequent consumer responses across the customer journey: A review and future research agenda

    Managing the online customer experience and subsequent consumer responses across the customer journey: A review and future research agenda by Koronaki, Eirini, Vlachvei, Aspasia, Panopoulos, Anastasios

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  3. 3
    Environmental Drivers, Environmental Practices, and Business Performance: A Systematic Literature Review and Future Research Directions

    Environmental Drivers, Environmental Practices, and Business Performance: A Systematic Literature Review and Future Research Directions by Iliopoulou, Efthymia, Vlachvei, Aspasia, Koronaki, Eirini

    Published in Sustainability
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  4. 4
    From Knowledge to Action: The Power of Green Communication and Social Media Engagement in Sustainable Food Consumption

    From Knowledge to Action: The Power of Green Communication and Social Media Engagement in Sustainable Food Consumption by Iliopoulou, Efthymia, Koronaki, Eirini, Vlachvei, Aspasia, Notta, Ourania

    Published in Sustainability
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  5. 5
    One value does not 'fit' all: value-laden luxury advertising through the lens of consumer individuality

    One value does not 'fit' all: value-laden luxury advertising through the lens of consumer individuality by Kyrousi, Antigone G., Koronaki, Eirini, Zotou, Athina Y., Panopoulos, Anastasios

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  6. 6
    Effects of content characteristics on stages of customer engagement in social media: investigating European wine brands

    Effects of content characteristics on stages of customer engagement in social media: investigating European wine brands by Vlachvei, Aspasia, Notta, Ourania, Koronaki, Eirini

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  7. 7
    The emotional value of arts-based initiatives: Strengthening the luxury brand–consumer relationship

    The emotional value of arts-based initiatives: Strengthening the luxury brand–consumer relationship by Koronaki, Eirini, Kyrousi, Antigone G., Panigyrakis, George G.

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  8. 8
    Looking for luxury CSR practices that make more sense: The role of corporate identity and consumer attitude

    Looking for luxury CSR practices that make more sense: The role of corporate identity and consumer attitude by Panigyrakis, George, Panopoulos, Anastasios, Koronaki, Eirini

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  9. 9
    Marketing communication in luxury research: a framework-based literature review and research agenda

    Marketing communication in luxury research: a framework-based literature review and research agenda by Kyrousi, Antigone G., Koronaki, Eirini, Zotou, Athina Y.

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