Search Results - Kyrousi, Antigone G.

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  1. 1
    Business employability for late millennials: exploring the perceptions of generation Z students and generation X faculty

    Business employability for late millennials: exploring the perceptions of generation Z students and generation X faculty by Kyrousi, Antigone G, Tzoumaka, Eugenia, Leivadi, Stella

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  2. 2
    The emotional value of arts-based initiatives: Strengthening the luxury brand–consumer relationship

    The emotional value of arts-based initiatives: Strengthening the luxury brand–consumer relationship by Koronaki, Eirini, Kyrousi, Antigone G., Panigyrakis, George G.

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  3. 3
    Marketing communication in luxury research: a framework-based literature review and research agenda

    Marketing communication in luxury research: a framework-based literature review and research agenda by Kyrousi, Antigone G., Koronaki, Eirini, Zotou, Athina Y.

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    Color effects in print advertising: a research update (1985-2012)

    Color effects in print advertising: a research update (1985-2012) by Panigyrakis, George G, Kyrousi, Antigone G

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    Attitudes toward ads portraying women in decorative roles and female competition: an evolutionary psychology perspective

    Attitudes toward ads portraying women in decorative roles and female competition: an evolutionary psychology perspective by Kyrousi, Antigone G., Panigyrakis, George G., Panopoulos, Anastasios P.

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  6. 6
    Male and female attitudes towards stereotypical advertisements: a paired country investigation

    Male and female attitudes towards stereotypical advertisements: a paired country investigation by Theodoridis, Prokopis K., Kyrousi, Antigone G., Zotou, Athina Y., Panigyrakis, George G.

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  7. 7
    One value does not 'fit' all: value-laden luxury advertising through the lens of consumer individuality

    One value does not 'fit' all: value-laden luxury advertising through the lens of consumer individuality by Kyrousi, Antigone G., Koronaki, Eirini, Zotou, Athina Y., Panopoulos, Anastasios

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