Search Results - López-Lomelí, Miguel Ángel

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  1. 1
    Segmenting Consumers Based on Their Evaluation of Local, Global and Glocal Brands

    Segmenting Consumers Based on Their Evaluation of Local, Global and Glocal Brands by López-Lomelí, Miguel Ángel, Alarcón-del-Amo, María-del-Carmen, Llonch-Andreu, Joan

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  2. 2
    Local, global and glocal consumer brand relationships

    Local, global and glocal consumer brand relationships by Miguel Ángel Lopez-Lomelí, Joan Llonch-Andreu, Josep Rialp-Criado

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  3. 3
    Local, global and glocal consumer brand relationships: Relación entre marcas de consumo locales, globales y glocales

    Local, global and glocal consumer brand relationships: Relación entre marcas de consumo locales, globales y glocales by Lopez-Lomelí, Miguel Ángel, Llonch-Andreu, Joan, Rialp-Criado, Josep

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  4. 4
    How Local/Global is your Brand?: A technique to assess brand categorisation

    How Local/Global is your Brand?: A technique to assess brand categorisation by Llonch-Andreu, Joan, López-Lomelí, Miguel ángel, Gómez-Villanueva, Jorge Eduardo

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  5. 5
    Proposal for a Strategic Corporate Social Responsibility Model as a Competitive Factor for the Tequila Manufacturing Industry

    Proposal for a Strategic Corporate Social Responsibility Model as a Competitive Factor for the Tequila Manufacturing Industry by Sanchez-Gutierrez, Jose, Gonzalez-Uribe, Elsa Georgina, Lopez-Lomeli, Miguel Angel

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