Beyond the "Like" Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings by Naylor, Rebecca Walker, Lamberton, Cait Poynor, West, Patricia M.

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Should Birds of a Feather Flock Together? Understanding Self-Control Decisions in Dyads by Dzhogleva, Hristina, Lamberton, Cait Poynor

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Retail Choice Architecture: The Effects of Benefit- and Attribute-Based Assortment Organization on Consumer Perceptions and Choice by Lamberton, Cait Poynor, Diehl, Kristin

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Seeing Ourselves in Others: Reviewer Ambiguity, Egocentric Anchoring, and Persuasion by NAYLOR, REBECCA WALKER, LAMBERTON, CAIT POYNOR, NORTON, DAVID A.

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When Is Ours Better Than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems by Lamberton, Cait Poynor, Rose, Randall L.

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Will I Pay for Your Pleasure? Consumers’ Perceptions of Negative Externalities and Responses to Pigovian Taxes by Fitzgerald, M. Paula, Lamberton, Cait Poynor, Walsh, Michael F.

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The Devil You (Don’t) Know: Interpersonal Ambiguity and Inference Making in Competitive Contexts by Norton, David A., Lamberton, Cait Poynor, Naylor, Rebecca Walker

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Same destination, different paths: When and how does observing others' choices and reasoning alter confidence in our own choices? by Lamberton, Cait Poynor, Naylor, Rebecca Walker, Haws, Kelly L.

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Should Birds of a Feather Flock Together? Navigating Self-Control Decisions in Dyads by Dzhogleva, Hristina, Lamberton, Cait Poynor

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Haunts Or Helps From the Past: How Does Recalling Past Self-Control Acts Affect Current Self-Control? by Dzhogleva, Hristina, Lamberton, Cait Poynor, Haws, Kelly

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Increasing Tax Compliance By Empowering Taxpayers by Lamberton, Cait Poynor, DeNeve, Jan-Emmanuel, Norton, Michael

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