Search Results - LaBarbera, Priscilla A.

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  1. 1
    A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process

    A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process by LaBarbera, Priscilla A., Mazursky, David

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  2. 2
    Toward Enhancing the Quality and Quantity of Marketing Majors

    Toward Enhancing the Quality and Quantity of Marketing Majors by LaBarbera, Priscilla A., Simonoff, Jeffrey S.

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  3. 3
    Dimensions of possession importance

    Dimensions of possession importance by Hirschman, Elizabeth C., Labarbera, Priscilla A.

    Published in Psychology & marketing
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  4. 4
    Analyzing and Advancing the State of the Art of Advertising Self-Regulation

    Analyzing and Advancing the State of the Art of Advertising Self-Regulation by Labarbera, Priscilla A.

    Published in Journal of advertising
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  5. 5
    The Diffusion of Trade Association Advertising Self-Regulation

    The Diffusion of Trade Association Advertising Self-Regulation by LaBarbera, Priscilla A.

    Published in Journal of marketing
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  6. 6
    Overcoming a No-Reputation Liability through Documentation and Advertising Regulation

    Overcoming a No-Reputation Liability through Documentation and Advertising Regulation by LaBarbera, Priscilla A.

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  7. 7
    Matching the Message to the Mind: Advertising Imagery and Consumer Processing Styles

    Matching the Message to the Mind: Advertising Imagery and Consumer Processing Styles by LABARBERA, PRISCILLA A, WEINGARD, PETER, YORKSTON, ERIC A

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  8. 8
    Consumer Protection Laws: Violator Detection and Enforcement Strategy

    Consumer Protection Laws: Violator Detection and Enforcement Strategy by Labarbera, Priscilla A, Melnick, Edward L

    Published in Management science
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  9. 9
    A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process

    A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process by LaBarbera, Priscilla A., Mazursky, David

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  10. 10
    The Shame of Magazine Advertising

    The Shame of Magazine Advertising by Labarbera, Priscilla A.

    Published in Journal of advertising
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  11. 11
    Characteristics of Consumer Participants in Federal Trade Commission Rule Making

    Characteristics of Consumer Participants in Federal Trade Commission Rule Making by LABARBERA, PRISCILLA A., LAZER, WILLIAM

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  12. 12
    Dimensions of Possession Importance: ABSTRACT

    Dimensions of Possession Importance: ABSTRACT by Hirschman, Elizabeth C, LaBarbera, Priscilla A

    Published in Psychology & marketing
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  13. 13
    The Diffusion of Trade Association Advertising Self-Regulation

    The Diffusion of Trade Association Advertising Self-Regulation by LaBarbera, Priscilla A.

    Published in Journal of marketing
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  14. 14
    Overcoming a No-Reputation Liability through Documentation and Advertising Regulation

    Overcoming a No-Reputation Liability through Documentation and Advertising Regulation by LaBarbera, Priscilla A.

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  15. 15
    Productivity in Marketing

    Productivity in Marketing by LaBarbera, Priscilla A

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  16. 16
    GSR reconsidered: a behavior-based approach to evaluating and improving the sales potency of advertising

    GSR reconsidered: a behavior-based approach to evaluating and improving the sales potency of advertising by LaBarbera, Priscilla A, Tucciarone, Joel D

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  17. 17
    Hierarchical Models of Attitude

    Hierarchical Models of Attitude by Reddy, Srinivas K., LaBarbera, Priscilla A.

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  18. 18
    The Antitrust Shadow over Advertising Self-Regulation

    The Antitrust Shadow over Advertising Self-Regulation by Labarbera, Priscilla A.

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  19. 19
    Time-Compressed Tapes Increase Learning Efficiency of Students

    Time-Compressed Tapes Increase Learning Efficiency of Students by LaBarbera, Priscilla A

    Published in Marketing news
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  20. 20
    Resistance to the Adoption of Advertising by Dermatologists and Plastic Surgeons

    Resistance to the Adoption of Advertising by Dermatologists and Plastic Surgeons by LaBarbera, Priscilla A, Reddy, Srinivas K

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