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Application of Commodity School of Marketing Thought to Electronic Retailing in Nigeria: A Case Study of Jumia
by
Dixon-Ogbechi, Bolajoko Nkemdinim
,
Ladipo, Patrick-Kunle Adeosun
,
Akinbodun, Olubukola Sarah
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Economic insights, trends and challenges
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Celebrity Endorsement and Sales Performance of Cola Soft Drinks in the Entire Marketing Process
by
Ladipo, P.K.A
,
Oniku, Ayo Christopher
,
Akeke, Olushola Solomon
,
Chileuwa, Chidozie Chidiebere
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Academic journal of economic studies
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Airline Service Quality Dimensions and Customer Loyalty: Empirical Evidence from Air Passengers’ in Lagos State
by
Ben Akpoyomare, Oghojafor
,
Kunle Adeosun, Ladipo Patrick
,
Ganiyu, Rahim Ajao
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Czech Journal of Tourism
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The Influence of Product Attributes on Consumer Purchase Decision in the Nigerian Food and Beverages Industry: A Study of Lagos Metropolis
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Akpoyomare, Oghojafor Ben
,
Adeosun, Ladipo Patrick Kunle
,
Ganiyu, Rahim Ajao
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American journal of business and management
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