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The impact of value-related crises on price and product-performance elasticities
by
Kübler, Raoul V.
,
Langmaack, Michael
,
Albers, Sönke
,
Hoyer, Wayne D.
Published in
Journal of the Academy of Marketing Science
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Journal Of The Academy Of Marketing Science
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Business
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Business & Economics
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Business And Management
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Corporate Unethical Behavior
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Elasticity
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Elasticity Of Demand
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Krisenmanagement
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Marketing
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Moral Foundation Theory
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Performance-Related Crisis
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Preiselastizität
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Price Elasticity
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Pricing
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