Search Results - Lapersonne, Eric

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    Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations

    Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations by Lambert-Pandraud, Raphaëlle, Laurent, Gilles, Lapersonne, Eric

    Published in Journal of marketing
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    Consideration sets of size one: An empirical investigation of automobile purchases

    Consideration sets of size one: An empirical investigation of automobile purchases by Lapersonne, Eric, Laurent, Gilles, Le Goff, Jean-Jacques

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