Enhancing customer engagement behaviors via customer-to-customer interactions and identification by Jeseo, Vincent, Lastner, Matthew M., Black, Hulda G.

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The road to recovery: Overcoming service failures through positive emotions by Lastner, Matthew M., Folse, Judith Anne Garretson, Mangus, Stephanie M., Fennell, Patrick

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I guess that is fair: How the efforts of other customers influence buyer price fairness perceptions by Lastner, Matthew M., Fennell, Patrick, Folse, Judith A. G., Rice, Dan H., Porter, McDowell

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Salesperson motivation, compensation, training and deployment within the sales ecosystem by Lastner, Matthew M., Locander, David A., Pimentel, Michael, Pueschel, Andrew, Schrock, Wyatt A., Deitz, George D., Rapp, Adam

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A Nuanced Analysis of Salesperson Grit: Exploring Perseverance, Consistency, and Mind-set by Lastner, Matthew M., Peasley, Michael C., Pelletier, Mark J.

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Selling the value: Perceptions of value from key stakeholders in university sales centers by Lastner, Matthew M., Scribner, Lisa L., Pelletier, Mark J.

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Thank You for Being a Friend: A Peer-Learning Approach to Marketing Education by Lastner, Matthew M., Delpechitre, Duleep, Goad, Emily A., Andzulis, James “Mick”

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Creating Win-Win Collaborations for Students: An Immersive Learning Project for Advanced Sales Courses by Lastner, Matthew M, Rast, Rebecca, Andzulis, James "Mick"

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Does Your Sales Curriculum Need a Refresh? Insights on How to Align Sales Curriculum With the Modern Sales Environment by Scribner, Lisa L., Delpechitre, Duleep, Lastner, Matthew M.

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You can’t touch this: Driving purchase justification for hedonic online purchases by Krallman, Alexandra, Barnes, Donald C., Lastner, Matthew M., Collier, Joel E.

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