Search Results - Lawlor, Margaret-Anne

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  1. 1
    Young people's use of online social networking sites - a uses and gratifications perspective

    Young people's use of online social networking sites - a uses and gratifications perspective by Dunne, Áine, Lawlor, Margaret-Anne, Rowley, Jennifer

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  2. 2
    Teenagers' moral advertising literacy in an influencer marketing context

    Teenagers' moral advertising literacy in an influencer marketing context by Sweeney, Emma, Lawlor, Margaret-Anne, Brady, Mairead

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  3. 3
    Exploring children's understanding of television advertising - beyond the advertiser's perspective

    Exploring children's understanding of television advertising - beyond the advertiser's perspective by Lawlor, Margaret-Anne, Prothero, Andrea

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  4. 4
    Young consumers’ brand communications literacy in a social networking site context

    Young consumers’ brand communications literacy in a social networking site context by Lawlor, Margaret-Anne, Dunne, Áine, Rowley, Jennifer

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  5. 5
    Pester power - A battle of wills between children and their parents

    Pester power - A battle of wills between children and their parents by Lawlor, Margaret-Anne, Prothero, Andrea

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  6. 6
    Children's Understanding of Television Advertising Intent

    Children's Understanding of Television Advertising Intent by Lawlor, Margaret-Anne, Prothero, Andrea

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  7. 7
    ADVERTISING CONNOISSEURS: CHILDREN'S ACTIVE ENGAGEMENT WITH AND ENJOYMENT OF TELEVISION ADVERTISING

    ADVERTISING CONNOISSEURS: CHILDREN'S ACTIVE ENGAGEMENT WITH AND ENJOYMENT OF TELEVISION ADVERTISING by Lawlor, Margaret-Anne

    Published in Irish marketing review
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  8. 8
    Advertising to Children - Concepts and Controversies

    Advertising to Children - Concepts and Controversies

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  9. 9
    Children's Understanding of Television Advertising Intent

    Children's Understanding of Television Advertising Intent by Lawlor, Margaret-Anne, Prothero, Andrea

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  10. 10
    The Established and Potential Mediating Variables in the Child's Understanding of Advertising Intent : Towards a Research Agenda

    The Established and Potential Mediating Variables in the Child's Understanding of Advertising Intent : Towards a Research Agenda by Lawlor, Margaret-Anne, Prothero, Andrea

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  11. 11
    The Implications of the Internet on the Advertising Agency-Client Relationship

    The Implications of the Internet on the Advertising Agency-Client Relationship by Durkin, M., Lawlor, M-A.

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  12. 12
    Academy of Marketing Conference 2005 "Marketing: Building Business, Shaping Society"

    Academy of Marketing Conference 2005 "Marketing: Building Business, Shaping Society" by Uí Ghallachóir, Kate, O'Driscoll, Aidan, McDonagh, Pierre, Lawlor, Margaret-Anne

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