Search Results - Le, Hoang T.P.M.

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    Understanding the role of anticipated loss and gain during consumer competition: the moderation of purchase importance and prior brand attitude

    Understanding the role of anticipated loss and gain during consumer competition: the moderation of purchase importance and prior brand attitude by Kim, Dongyoup, Park, Jungkun, Le, Hoang T.P.M, Choi, Duckyeon

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    Drivers of customers' efforts to cope with wearable device usage problems and the role of demographics in a study in China

    Drivers of customers' efforts to cope with wearable device usage problems and the role of demographics in a study in China by Ren, Tianbao, Le, Hoang T.P.M., Park, Jungkun

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