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Digital capability and creative capability to boost firm performance and formulate differentiated CSR-based strategy
by
Bui, My-Trinh
,
Le, Huong-Linh
Published in
Heliyon
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Impact of Ethical Marketing Practices and Health Consciousness on Cosmetics Consumer Attitude and Purchase Intention: Evidence from Vietnam
by
Nguyen, Phuong Mai
,
Le, Huong-Linh
,
Ho, Nguyen-Nhu-Y
,
Dela Cruz, Rez Alexis
,
Tran, Luu Ly
,
Do, Vu Phuong Anh
Published in
International review of management and marketing
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Heliyon
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International Review Of Management And Marketing
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Brand Loyalty
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Consciousness
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Consumer Attitudes
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Consumers
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Cosmetics Industry
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Cosmetics, Consumer Attitude, Ethical Marketing, Health Consciousness, Purchase Intention
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Covid-19 Pandemic
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Creative Capability
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Customer Satisfaction
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Digital Platforms
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