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Does history really matter: Investigating historical branded executions' effects on contemporary consumer attitudes
by
Leak, Roland L.
,
McNeil, Kimberly R.
,
Crockett, David
Published in
The Journal of consumer affairs
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Impact of consumer perceptions of industry corruption on the choice to engage a financial advisor: Does gender matter?
by
Winchester, Danielle D.
,
Leak, Roland L.
,
McCoy, Nicole R.
Published in
Financial services review (Greenwich, Conn.)
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I Know What I Like, I Like What I Know: How Breadth of Brand Experience and Cognitive Effort Influence Brand Switching
by
Woodham, Omar P.
,
Hamilton, Mitchell L.
,
Leak, Roland L.
Published in
Journal of marketing theory and practice
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Speaking candidly: how managers’ political stances affect consumers’ brand attitudes
by
Leak, Roland L
,
Woodham, Omar P
,
McNeil, Kimberly R
Published in
The journal of product & brand management
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Felt discrimination increases offensiveness of stereotyped out-group depictions
by
Leak, Roland L
,
Woodham, Omar P
,
Stone, George W
Published in
The Journal of consumer marketing
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Toward a Global Consumer "Eco-orientation" Model: A Cross-national Perspective
by
Stone, George W.
,
Coley, Linda Silver
,
Leak, Roland L.
Published in
Journal of international consumer marketing
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Students' evaluation of teaching: Concerns of item diagnosticity
by
Madden, Thomas J
,
Dillon, William R
,
Leak, Roland L
Published in
Journal of marketing education
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Case Studies in Sustainability Used in an Introductory Laboratory Course to Enhance Laboratory Instruction
by
Luster-Teasley, Stephanie
,
Hargrove-Leak, Sirena
,
Gibson, Willietta
,
Leak, Roland
Published in
Journal of STEM education
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