Search Results - Li, Hongshuang “Alice”

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  1. 1
    Attribution Strategies and Return on Keyword Investment in Paid Search Advertising

    Attribution Strategies and Return on Keyword Investment in Paid Search Advertising by Li, Hongshuang (Alice), Kannan, P. K., Viswanathan, Siva, Pani, Abhishek

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  2. 2
    Converting free users to paid subscribers in the SaaS context: The impact of marketing touchpoints, message content, and usage

    Converting free users to paid subscribers in the SaaS context: The impact of marketing touchpoints, message content, and usage by Li, Hongshuang (Alice)

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  3. 3
    Charting the Path to Purchase Using Topic Models

    Charting the Path to Purchase Using Topic Models by Li, Hongshuang (Alice), Ma, Liye

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  4. 4
    Digital marketing: A framework, review and research agenda

    Digital marketing: A framework, review and research agenda by Kannan, P.K., Li, Hongshuang “Alice”

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  5. 5
    Optimal Design of Free Samples for Digital Products and Services

    Optimal Design of Free Samples for Digital Products and Services by Li, Hongshuang (Alice), Jain, Sanjay, Kannan, P.K.

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  6. 6
    Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment

    Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment by LI, HONGSHUANG (ALICE), KANNAN, P.K.

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  7. 7
    Nodule Detection with Eye Movements

    Nodule Detection with Eye Movements by Wedel, Michel, Yan, Jin, Siegel, Eliot L., Li, Hongshuang ( Alice)

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