Search Results - Li, Zongchao Cathy

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  1. 1
    Functional and emotional traits of corporate social media message strategies: Behavioral insights from S&P 500 Facebook data

    Functional and emotional traits of corporate social media message strategies: Behavioral insights from S&P 500 Facebook data by Ji, Yi Grace, Chen, Zifei Fay, Tao, Weiting, Cathy Li, Zongchao

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  2. 2
    Engaging Your Feelings: Emotion Contagion and Public Engagement on Nonprofit Organizations’ Facebook Sites

    Engaging Your Feelings: Emotion Contagion and Public Engagement on Nonprofit Organizations’ Facebook Sites by Li, Zongchao Cathy, Ji, Yi Grace, Tao, Weiting, Chen, Zifei Fay

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  3. 3
    When the relationships fail: A microperspective on consumer responses to service failure

    When the relationships fail: A microperspective on consumer responses to service failure by Li, Zongchao Cathy, Stacks, Don

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    Public responses to nonprofit social media messages: The roles of message features and cause involvement

    Public responses to nonprofit social media messages: The roles of message features and cause involvement by Tao, Weiting, Li, Zongchao Cathy, Chen, Zifei Fay, Ji, Yi Grace

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  5. 5
    The Price of Good Friendships: Examining the Roles of Relationship Norms and Perceived Controllability in Service Failure Encounters

    The Price of Good Friendships: Examining the Roles of Relationship Norms and Perceived Controllability in Service Failure Encounters by Li, Zongchao Cathy, Tao, Weiting, Wu, Linwan

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