Search Results - Ligaraba, Neo

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  1. 1
    Engaging Consumer Senses: The Role of Interactive Brand Experiences in Brand Building

    Engaging Consumer Senses: The Role of Interactive Brand Experiences in Brand Building by Ligaraba, Neo

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  2. 2
    Investigating the impact of social media marketing efforts on brand loyalty in South Africa: the moderating role of gender

    Investigating the impact of social media marketing efforts on brand loyalty in South Africa: the moderating role of gender by Ligaraba, Neo

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  3. 3
    The effect of online customer reviews and celebrity endorsement on young female consumers’ purchase intentions

    The effect of online customer reviews and celebrity endorsement on young female consumers’ purchase intentions by Macheka, Theresa, Quaye, Emmanuel Silva, Ligaraba, Neo

    Published in Young consumers
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  4. 4
    The influence of Covid-19 on consumer behaviour: a bibliometric review analysis and text mining

    The influence of Covid-19 on consumer behaviour: a bibliometric review analysis and text mining by Bashar, Abu, Nyagadza, Brighton, Ligaraba, Neo, Maziriri, Eugine Tafadzwa

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  5. 5
    Opt-in e-mail marketing influence on consumer behaviour: A Stimuli–Organism–Response (S–O–R) theory perspective

    Opt-in e-mail marketing influence on consumer behaviour: A Stimuli–Organism–Response (S–O–R) theory perspective by Ligaraba, Neo, Chuchu, Tinashe, Nyagadza, Brighton

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  6. 6
    Factors influencing re-usage intention of online and mobile grocery shopping amongst young adults in South Africa

    Factors influencing re-usage intention of online and mobile grocery shopping amongst young adults in South Africa by Ligaraba, Neo, Nyagadza, Brighton, Dӧrfling, Danie, Zulu, Qinisoliyakhulula Mhlengi

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  7. 7
    Brand authenticity influence on young adults’ luxury sneakers brand preference: the mediating role of brand image

    Brand authenticity influence on young adults’ luxury sneakers brand preference: the mediating role of brand image by Ligaraba, Neo, Cheng, Joy, Ndungwane, Nompumelelo Fortunate, Nyagadza, Brighton

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  8. 8
    Perceived Value, Peer Influence, Flavour Variety and Brand Association as Antecedents of Soft Drinks Consumption Intention Amongst Young Consumers

    Perceived Value, Peer Influence, Flavour Variety and Brand Association as Antecedents of Soft Drinks Consumption Intention Amongst Young Consumers by Ligaraba, Neo, B. Chinje-Bodiong, Nathalie, Nyagadza, Brighton

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  9. 9
    Factors influencing purchase intention of motor vehicles during the COVID-19 pandemic: An empirical study in South Africa

    Factors influencing purchase intention of motor vehicles during the COVID-19 pandemic: An empirical study in South Africa by Gaoaketse, Lebogang, Ligaraba, Neo, Chuchu, Tinashe

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