Search Results - Lim, Dongjae (Jay)

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  1. 1
    Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? Influence on social media users' E-cigarette attitudes and behavioral intentions

    Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? Influence on social media users' E-ciga... by Phua, Joe, Lim, Dongjae (Jay)

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  2. 2
    The role of construal fit in threat appeal to persuade young drivers not to text while driving

    The role of construal fit in threat appeal to persuade young drivers not to text while driving by Lim, Dongjae (Jay), Lin, Jhih-Syuan, Chung, Un Chae, Ko, Youngjee

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    Exploring How Disclosure Works for Listicle-Style Native Advertising: The Role of Persuasion Knowledge, Persuasion Appropriateness, and Supplementary Disclosure Effect of Brand Social Media

    Exploring How Disclosure Works for Listicle-Style Native Advertising: The Role of Persuasion Knowledge, Persuasion Appropriateness, and Supplementary Disclosure Effect of Brand Soc... by Lim, Dongjae (Jay), Evans, Nathaniel, Primovic, Marilyn

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