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Determinants of smartphone brand switching intention of consumers in Hong Kong
by
Ng, Mark
,
Law, Monica
,
Lin, Ka-fu Kevin
Published in
Journal of marketing analytics
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Journal Of Marketing Analytics
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Brand Loyalty
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Business
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Business & Economics
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Business And Management
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Cellular Telephones
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Consumers
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Customer Satisfaction
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Data Analysis
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Data Collection
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Marketing
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Smartphones
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Social Sciences
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Switching
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Springer Nature
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Abi/Inform Global
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