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Making Informed Decisions to Improve Restaurant Image Using a Hybrid MADM Approach: A Case of Fast-Food Restaurants in an Island of East Malaysia
by
Krishnan, Anath Rau
,
Hamid, Rizal
,
Lin, Ronia Yeap Siew
,
Tanakinjal, Geoffrey Harvey
,
Rathakrishnan, Balan
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Analytic Hierarchy Process
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Brand Loyalty
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Competitive Advantage
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Compromised Analytical Hierarchy Process
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Consumers
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Coronaviruses
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Corporate Image
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Covid-19
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Customer Satisfaction
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Customer Services
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Decision Making
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Delphi
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Fast-Food Restaurants
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Food
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Marketing
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Multi-Attribute Decision-Making
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Pandemics
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Preferences
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Response Time
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Restaurant Image
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