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A marketer's guide to Clausewitz: Lessons for winning market share
by
Parks, Bill
,
Pharr, Steven W.
,
Lockeman, Bradley D.
Published in
Business horizons
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Who are your successful salespeople?
by
Lockeman, Bradley D
,
Hallaq, John H
Published in
Journal of the Academy of Marketing Science
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Measuring Prepurchase Information Seeking
by
Newman, Joseph W.
,
Lockeman, Bradley D.
Published in
The Journal of consumer research
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A Marketer's Guide to Clausewitz: Lessons for Winning Market Share: The most famous of military theorists can offer marketing professionals a real advantage in business warfare
by
Parks, Bill
,
Pharr, Steven W
,
Lockeman, Bradley D
Published in
Business horizons
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