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Search Results - Lude, Maximilian
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Risky Decisions and the Family Firm Bias: An Experimental Study Based on Prospect Theory
by
Lude, Maximilian
,
Prügl, Reinhard
Published in
Entrepreneurship theory and practice
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Country Differences in Family Firm Reputation: An Exploration in Germany, India, and the United States
by
Jaufenthaler, Philipp
,
Koll, Oliver
,
Lude, Maximilian
,
Prügl, Reinhard
Published in
Family business review
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Who let the dogs out? How underdog biographies told by family firms affect consumers’ brand attitude
by
Lude, Maximilian
,
Prügl, Reinhard
,
Rauschendorfer, Natalie
Published in
The journal of product & brand management
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Why the family business brand matters: Brand authenticity and the family firm trust inference
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Lude, Maximilian
,
Prügl, Reinhard
Published in
Journal of business research
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Love is in the air. Consumers' perception of products from firms signaling their family nature
by
Rauschendorfer, Natalie
,
Prügl, Reinhard
,
Lude, Maximilian
Published in
Psychology & marketing
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Experimental studies in family business research
by
Lude, Maximilian
,
Prügl, Reinhard
Published in
Journal of family business strategy
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