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Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth
by
Maiberger, Tobias
,
Schindler, David
,
Koschate-Fischer, Nicole
Published in
Journal of the Academy of Marketing Science
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How speaking versus writing to conversational agents shapes consumers’ choice and choice satisfaction
by
Schindler, David
,
Maiberger, Tobias
,
Koschate-Fischer, Nicole
,
Hoyer, Wayne D.
Published in
Journal of the Academy of Marketing Science
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"Do You Speak Emoji?" – How Visual Cues Shape Computer-Mediated Communication
by
Maiberger, Tobias
,
Schindler, David
,
Sanders, Elisabeth
,
Koschate-Fischer, Nicole
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Journal Of The Academy Of Marketing Science
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Emojis
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