Search Results - Makvandi, Rosha

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  1. 1
    Applying qualitative approach to identify the characteristics of effective messages in eWOM communications

    Applying qualitative approach to identify the characteristics of effective messages in eWOM communications by Makvandi, Rosha, Milad Farzin

    Published in Management Matters
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  2. 2
    The determinants of eco-fashion purchase intention and willingness to pay

    The determinants of eco-fashion purchase intention and willingness to pay by Farzin, Milad, Shababi, Hooman, Shirchi Sasi, Golnoosh, Sadeghi, Marzie, Makvandi, Rosha

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  3. 3
    Patient engagement behaviors in hospitals: the role of word of mouth and patient helping behaviors

    Patient engagement behaviors in hospitals: the role of word of mouth and patient helping behaviors by Fattahi, Majid, Farzin, Milad, Sadeghi, Marzie, Makvandi, Rosha

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  4. 4
    The effect of sensory brand experience and brand equity on WTP a price premium in Iranian fast food restaurants: Mediating role of eWOM

    The effect of sensory brand experience and brand equity on WTP a price premium in Iranian fast food restaurants: Mediating role of eWOM by Farzin, Milad, Bagheri Abbassalikosh, Abolfazl, Sadeghi, Marzie, Makvandi, Rosha

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