Search Results - Malkewitz, Keven

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  1. 1
    Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes

    Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes by Orth, Ulrich R., Campana, Daniela, Malkewitz, Keven

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  2. 2
    Holistic Package Design and Consumer Brand Impressions

    Holistic Package Design and Consumer Brand Impressions by Orth, Ulrich R, Malkewitz, Keven

    Published in Journal of marketing
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  3. 3
    “Good Design is Good Business”: An Empirical Conceptualization of Design Management Using the Balanced Score Card

    “Good Design is Good Business”: An Empirical Conceptualization of Design Management Using the Balanced Score Card by Parkman, Ian, Malkewitz, Keven

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  4. 4
    Holistic Package Design and Consumer Brand Impressions

    Holistic Package Design and Consumer Brand Impressions by Orth, Ulrich R., Malkewitz, Keven

    Published in Journal of marketing
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  5. 5
    Advancing the aesthetic middle principle: Trade-offs in design attractiveness and strength

    Advancing the aesthetic middle principle: Trade-offs in design attractiveness and strength by Giese, Joan L., Malkewitz, Keven, Orth, Ulrich R., Henderson, Pamela W.

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  6. 6
    The Accuracy of Design-based Judgments: A Constructivist Approach

    The Accuracy of Design-based Judgments: A Constructivist Approach by Orth, Ulrich R., Malkewitz, Keven

    Published in Journal of retailing
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  7. 7
    Servicescape interior design and consumers' personality impressions

    Servicescape interior design and consumers' personality impressions by Orth, Ulrich R, Heinrich, Frauke, Malkewitz, Keven

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  8. 8
    Winning Isn’t Everything: An Investigation Linking Old School Values to Fan Behaviors

    Winning Isn’t Everything: An Investigation Linking Old School Values to Fan Behaviors by Aiken, K. Damon, Sukhdial, Ajay, Campbell, Richard M., Kent, Aubrey, Malkewitz, Keven

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  9. 9
    Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising

    Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising by Orth, Ulrich R., Malkewitz, Keven, Bee, Colleen

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  10. 10
    Good From Far But Far From Good: the Effects of Visual Fluency on Impressions of Package Design

    Good From Far But Far From Good: the Effects of Visual Fluency on Impressions of Package Design by Orth, Ulrich, Malkewitz, Keven

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    Conference Proceeding
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  11. 11
    The Influence of Program Context Intensity: An Examination of Television Advertising during War News

    The Influence of Program Context Intensity: An Examination of Television Advertising during War News by Aiken, K. Damon, Malkewitz, Keven

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