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    Control, use and ownership of big data: A reciprocal view of customer big data value in the hospitality and tourism industry

    Control, use and ownership of big data: A reciprocal view of customer big data value in the hospitality and tourism industry by Line, Nathaniel D., Dogru, Tarik, El-Manstrly, Dahlia, Buoye, Alex, Malthouse, Ed, Kandampully, Jay

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