Search Results - Manchandra, Rajesh V.

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    Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students

    Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students by DAHL, DARREN W., FRANKENBERGER, KRISTINA D., MANCHANDA, RAJESH V.

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    Does It Pay to shock?: Reactions to shocking and nonshocking advertising content among university students

    Does It Pay to shock?: Reactions to shocking and nonshocking advertising content among university students by Dahl, Darren W., Frankenberger, Kristina D., Manchandra, Rajesh V.

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