Search Results - Marmat, Geeta

  • Showing 1 - 9 results of 9
Refine Results
  1. 1
    A framework for transitioning brand trust to brand love

    A framework for transitioning brand trust to brand love by Marmat, Geeta

    Published in Management decision
    Get full text
    Items that this one cites
    Items that cite this one
    Article
    Save to List
    Saved in:
  2. 2
    Enhancing brand experience in the online social media network context: a contingency perspective

    Enhancing brand experience in the online social media network context: a contingency perspective by Marmat, Geeta

    Get full text
    Items that this one cites
    Items that cite this one
    Article
    Save to List
    Saved in:
  3. 3
    Online brand communication and building brand trust: social information processing theory perspective

    Online brand communication and building brand trust: social information processing theory perspective by Marmat, Geeta

    Get full text
    Items that this one cites
    Items that cite this one
    Article
    Save to List
    Saved in:
  4. 4
    Influence of aesthetics attributes of brand Web pages on customer brand engagement

    Influence of aesthetics attributes of brand Web pages on customer brand engagement by Marmat, Geeta

    Get full text
    Items that this one cites
    Items that cite this one
    Article
    Save to List
    Saved in:
  5. 5
    Moderating effects of uncertainty on relative brand trust–love

    Moderating effects of uncertainty on relative brand trust–love by Marmat, Geeta

    Get full text
    Items that this one cites
    Items that cite this one
    Article
    Save to List
    Saved in:
  6. 6
    Predicting intention of business students to behave ethically in the Indian context: from the perspective of Theory of Planned Behaviour

    Predicting intention of business students to behave ethically in the Indian context: from the perspective of Theory of Planned Behaviour by Marmat, Geeta

    Get full text
    Items that this one cites
    Items that cite this one
    Article
    Save to List
    Saved in:
  7. 7
    Micro-meso-macro framework: a three-layered approach to understand brand pride

    Micro-meso-macro framework: a three-layered approach to understand brand pride by Marmat, Geeta, Kashif, Muhammad

    Get full text
    Items that this one cites
    Article
    Save to List
    Saved in:
  8. 8
    Contingency framework for understanding quality in public and private hospitals of India

    Contingency framework for understanding quality in public and private hospitals of India by Marmat, Geeta, Jain, Pooja

    Get full text
    Items that this one cites
    Article
    Save to List
    Saved in:
  9. 9
    Understanding ethical/unethical behavior in pharmaceutical companies: a literature review

    Understanding ethical/unethical behavior in pharmaceutical companies: a literature review by Marmat, Geeta, Jain, Pooja, Mishra, P.N

    Get full text
    Items that this one cites
    Items that cite this one
    Article
    Save to List
    Saved in:

Search Tools: