Search Results - Martin KJ Waiguny

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  1. 1
    Insights into the impact of online physician reviews on patients' decision making: randomized experiment

    Insights into the impact of online physician reviews on patients' decision making: randomized experiment by Grabner-Kräuter, Sonja, Waiguny, Martin K J

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  2. 2
    Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children

    Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children by Waiguny, Martin K.J., Nelson, Michelle R., Terlutter, Ralf

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  3. 3
    How style, information depth and textual characteristics influence the usefulness of general practitioners' reviews

    How style, information depth and textual characteristics influence the usefulness of general practitioners' reviews by Lockie, Maree, Waiguny, Martin K.J., Grabner-Kräuter, Sonja

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    So many things to do! How multitasking affects memory and attitude for product and brand placements

    So many things to do! How multitasking affects memory and attitude for product and brand placements by Gunawardena, Thuthi, Waiguny, Martin K.J.

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  5. 5
    Consumer perceptions of sustainability labels for alternative food networks

    Consumer perceptions of sustainability labels for alternative food networks by Teufer, Birgit, Martin KJ Waiguny, Grabner-Kräuter, Sonja

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  6. 6
    Children’s consumption culture development through Christmas myths: ethical implications

    Children’s consumption culture development through Christmas myths: ethical implications by Kennedy, Ann-Marie, Waiguny, Martin K.J., Lockie, Maree Alice

    Published in Young consumers
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  7. 7
    Risk-related situational involvement and enduring involvement as indicators for configuration customer confusion

    Risk-related situational involvement and enduring involvement as indicators for configuration customer confusion by Waiguny, Martin K.J, Moedritscher, Gernot

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