Search Results - Mathews-Lefebvre, Clarinda

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  1. 1
    Manufacturer brand value and the respective role of brand sensitivity, situational involvement and enduring involvement

    Manufacturer brand value and the respective role of brand sensitivity, situational involvement and enduring involvement by Mathews-Lefebvre, Clarinda, Valette-Florence, Pierre

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  2. 2
    Retail branding as a value creation process: managerial and research priorities

    Retail branding as a value creation process: managerial and research priorities by Mathews-Lefebvre, Clarinda, Dubois, Pierre-Louis

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  3. 3
    La coopétition, une nouvelle approche stratégique pour mieux gérer les relations entre PME et distributeurs

    La coopétition, une nouvelle approche stratégique pour mieux gérer les relations entre PME et distributeurs by Ambroise, Laure, Fleck-Dousteyssier, Nathalie, Mathews-Lefebvre, Clarinda

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  4. 4
    LES MDD: Prédateurs ou fossoyeurs?

    LES MDD: Prédateurs ou fossoyeurs? by Mathews-Lefebvre, Clarinda, Flores, Laurent

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  5. 5
    JUSQU'OÙ IRONT LES MDD ?: La partie immergée de l'iceberg

    JUSQU'OÙ IRONT LES MDD ?: La partie immergée de l'iceberg by Mathews-Lefebvre, Clarinda, Flores, Laurent

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  6. 6
    How far will the MDD go? The party emerging from the tip of the iceberg

    How far will the MDD go? The party emerging from the tip of the iceberg by Mathews-Lefebvre, Clarinda, Flores, Laurent

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  7. 7
    LES MOTIVATIONS CACHÉES DES CONSOMMATEURS DE MARQUES D'ENSEIGNE : ET SI ON PARLAIT D'AUTRE CHOSE QUE DU RAPPORT QUALITÉ-PRIX ?

    LES MOTIVATIONS CACHÉES DES CONSOMMATEURS DE MARQUES D'ENSEIGNE : ET SI ON PARLAIT D'AUTRE CHOSE QUE DU RAPPORT QUALITÉ-PRIX ? by Ambroise, Laure, Brignier, Jean-Marie, Mathews-Lefebvre, Clarinda

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