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Marketing, Existential Malpractice and an Etherised Discipline: A Soteriological Comment
by
McDonald, M.H.B.
,
Wilson, H.N.
Published in
Journal of marketing management
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State-of-the-Art Developments in Expert Systems and Strategic Marketing Planning
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McDonald, Malcolm H. B.
,
Wilson, Hugh N.
Published in
British journal of management
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Retail marketing plans
by
Fernie, J
,
McDonald, M.H.B.
,
Tideman, C.C.S.
Published in
The International review of retail, distribution and consumer research
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