Search Results - McElhatton, Noelle
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Starbucks: proof that PR should be left to marketers
Published in Marketing (London)Get full text
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BT's lofty ambitions to topple pay-TV king Sky
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Wonga: legal loan shark, or innovative brand?
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Diageo declaration in tune with its heritage
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In for the count: lessons from the US election
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The risky business of Bond, brands and films
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Can you sell Christmas without a famous face?
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Should we fear for the marketer of the future?
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Social: the glue that binds the business
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Tesco makes virtue out of data necessity - again
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