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The Evolving Nature of Branding: Consumer and Managerial Considerations
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McEnally, Martha R. and L. de Chernatony
Published in
Academy of Marketing Science review
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Academy Of Marketing Science Review
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Advertising
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Brand Image
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Brand Loyalty
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Brand Management
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Consumer Behavior
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Marketing
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Packaged Goods
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International Bibliography Of The Social Sciences (Ibss)
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Abi/Inform Global
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