Search Results - Mendini, Monica

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  1. 1
    Regret and self-peer-brand frustration in masstige collaborations: the case of missed purchases because of stock-out

    Regret and self-peer-brand frustration in masstige collaborations: the case of missed purchases because of stock-out by Mendini, Monica

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  2. 2
    The potential positive effects of time spent on Instagram on consumers’ gratitude, altruism, and willingness to donate

    The potential positive effects of time spent on Instagram on consumers’ gratitude, altruism, and willingness to donate by Mendini, Monica, Peter, Paula C., Maione, Salvatore

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  3. 3
    The dual-process model of similarity in cause-related marketing: How taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness

    The dual-process model of similarity in cause-related marketing: How taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness by Mendini, Monica, Peter, Paula C., Gibbert, Michael

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  4. 4
    Social food pleasure: When sharing offline, online and for society promotes pleasurable and healthy food experiences and well-being

    Social food pleasure: When sharing offline, online and for society promotes pleasurable and healthy food experiences and well-being by Mendini, Monica, Pizzetti, Marta, Peter, Paula C.

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  5. 5
    Recognizing new complementarities before they become common sense – The role of similarity recognition

    Recognizing new complementarities before they become common sense – The role of similarity recognition by Gibbert, Michael, de Groote, Julia K., Hoegl, Martin, Mendini, Monica

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  6. 6
    An interdisciplinary marketing call into food design thinking to create innovative, healthy, and pleasurable food experiences

    An interdisciplinary marketing call into food design thinking to create innovative, healthy, and pleasurable food experiences by Mendini, Monica, Peter, Paula C., Bitetti, Leandro, Castro, Iana A.

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  7. 7
    Social food pleasure

    Social food pleasure by Mendini, Monica, Pizzetti, Marta, Peter, Paula C

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  8. 8
    RESEARCH NOTE: THE ROLE OF SMART VERSUS TRADITIONAL CLASSROOMS ON STUDENTS' ENGAGEMENT

    RESEARCH NOTE: THE ROLE OF SMART VERSUS TRADITIONAL CLASSROOMS ON STUDENTS' ENGAGEMENT by Mendini, Monica, Peter, Paula C.

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  9. 9
    In the eye of the beholder: The role of cognitive style and similarity in the evaluation of brand extensions

    In the eye of the beholder: The role of cognitive style and similarity in the evaluation of brand extensions by Groote, Julia K., Mendini, Monica, Gibbert, Michael

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