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An Integrated AHP-TOPSIS for Evaluating Online Marketing Strategies for the Hospitality Industry
by
Ocampo, Lanndon
,
Himang, Celbert Mirasol
,
Besabella, Orlyn
,
Fallore, Marife
,
Guinandal, Adelfa Rose
,
Merabueno, Angel
,
Yamagishi, Kafferine
Published in
International journal of Asian business and information management
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International Journal Of Asian Business And Information Management
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Subjects
Analytic Hierarchy Process
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Analytischer Hierarchieprozess
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Brand Loyalty
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Business
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Business & Economics
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Consumer Behavior
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Decision-Making
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Digital Marketing
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Evaluation
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Hospitality Industry
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Integrated Approach
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Internet Marketing
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Internet-Tagebuch
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Kundenbindung
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Leitfaden
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Market Strategy
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Marketing
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Marktstrategie
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Online Marketing Strategies
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Igi Global Gold Open Access E-Journal Collection Copyright 2022
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Library & Information Science Abstracts (Lisa)
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Infosci-Journals (Full Collection)
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