Convenience samples of college students and research reproducibility by Peterson, Robert A., Merunka, Dwight R.

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Reinterpreting cultural priming effects in cross-cultural consumer research by Merunka, Dwight R.

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Effect Symmetry of Benefit Criteria in Postpurchase Evaluations by Lee, Dong-Jin, Yu, Grace B., Merunka, Dwight R., Bosnjak, Michael, Sirgy, M. Joseph, Johar, J. S.

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The Benefits of Sales Force Automation: A Customer's Perspective by Boujena, Othman, Johnston, Wesley J., Merunka, Dwight R.

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Editorial: Marketing communications and consumer behavior: Introduction to the special issue from the 2009 La Londe conference by De Barnier, Virginie, Janiszewski, Chris A., Merunka, Dwight R., van Osselaer, Stijn M.J.

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Marketing communications and consumer behavior: Introduction to the special issue from the 2007 La Londe conference by Askegaard, Søren, Merunka, Dwight R., Sirgy, M. Joseph

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Marketing communications and consumer behavior: Introduction to the special issue from the 2005 La Londe seminar by Haugtvedt, Curtis P., Merunka, Dwight R., Warlop, Luk

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Marketing communications and consumer behavior: introduction to the special issue from the 2005 by Haugtvedt, Curtis P, Merunka, Dwight R, Warlop, Luk

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La Londe seminar 2005 by Cooper, Marjorie J, Wakefield, Kirk L, Tanner, John F, Kozan, M Kamil, Wasti, S Nazli, Kuman, Ayca, Johnsen, Thomas, Phillips, Wendy, Caldwell, Nigel, Lewis, Michael, Lin, Bou-wen, Lee, Yikuan, Hung, Shih-chang, Wagner, Stephan M, Gross, Michael J, Brown, Graham, Sood, Suresh C, Pattinson, Hugh M, Fallon, Paul, Schofield, Peter, Holbrook, Morris B, Haugtvedt, Curtis P, Merunka, Dwight R, Warlop, Luk, Cowley, Elizabeth, Jung, Jae Min, Kellaris, James J, Poncin, Ingrid, Pieters, Rik, Ambaye, Michele, Garlin, Francine V, Owen, Katherine, Peck, Joann, Childers, Terry L, Jolley, Bill, Mizerski, Richard, Olaru, Doina, Mooradian, Todd A, Swan, K Scott, Kardes, Frank R, Posavac, Steven S, Silvera, David, Cronley, Maria L, Sanbonmatsu, David M, Schertzer, Susan, Miller, Felicia, Herr, Paul M, Chandrashekaran, Murali

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Une méthode de mesure et de représentation de la concurrence entre les marques by MERUNKA, DWIGHT R., BOURGEAT, PASCAL

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L'utilisation du jugement managérial en marketing: la procédure d'analyse hiérarchique by Merunka, Dwight R., Wagner, Philippe, Cavat, Philippe

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Self‐concept, individual characteristics, and counterfeit consumption: Evidence from an emerging market by Malik, Aneela, Merunka, Dwight, Akram, Muhammad S., Barnes, Bradley R., Chen, Annie

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Introduction to the special issue on marketing communications and consumer behavior (selected papers from the 2001 La Londe seminar) by Derbaix, Christian, Kahle, Lynn R., Merunka, Dwight, Strazzieri, Alain

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Marketing communications and consumer behavior by Daniel, Francis, Lohrke, Franz T, naciari, Charles J, Turner, Jr., R. Andrew, Zinkhan, George M, Braunsberger, Karin, Coeurderoy, Regis, Durand, Rodolphe, Myers, Matthew B, Pennings, Joost M.E., Norman, Patricia M, Lin, Z Jun, Johnson, Stev, Derbaix, Christian, Kahle, Lynn R, Merunka, Dwight, Pracejus, John W, Olsen, G Douglas, Cowley, Elizabeth, Buck, Ross, Anderson, Erika, Chaudhuri, Arjun, Ray, Ipshita, Ruiz, Salvador, Sicilia, María, Brunsø, Karen, Scholderer, Joachim, Grunert, Klaus G, Roehrich, Gilles

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