Gifts as conduits in choice overload environments by Papadopoulou, Niki, Raïes, Karine, Mir Bernal, Pedro, Woodside, Arch G.

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Clicks and purchase effects of an embedded, social-media, platform endorsement in internet advertising by Woodside, Arch G., Bernal Mir, Pedro

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Inducing omni-temporality: product heritage appropriation in corporate heritage brand construction by Mir Bernal, Pedro, Pecot, Fabien, Hudson, Bradford, de Barnier, Virginie

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How to Communicate Sustainability: From the Corporate Web to E-Commerce. The Case of the Fashion Industry by SanMiguel, Patricia, Pérez-Bou, Silvia, Sádaba, Teresa, Mir-Bernal, Pedro

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Who's asking? Social platform and research sponsors' identity biases in guests' hospitality experience-reviews: a case study of Spanish hotels by Woodside, Arch G, Mir-Bernal, Pedro, Garraza, Teresa Sabada, San Miguel, Patricia

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New marketing in fashion e-commerce by Guercini, Simone, Bernal, Pedro Mir, Prentice, Catherine

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Internal Branding Processes in a Fashion Organization: Turning Employees into Brand Ambassadors by Murillo, Enrique, Sádaba, Teresa, Mir-Bernal, Pedro, Terán-Bustamante, Antonia, López-Sánchez, Oziel

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Fashion empowering women: Sterotypes in the TV dramedy series House of Cards, Suits and Emily in Paris by Sádaba, Teresa, Azpurgua, Carmen, Mir Bernal, Pedro, SanMiguel, Patricia

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How democracy and authoritarianism impact nations’ QOL and happiness: Applying complexity theory tenets in building and testing case-based models by Woodside, Arch G., Mir-Bernal, Pedro, Sádaba, Teresa

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The role of e-commerce in the internationalization of Spanish luxury fashion multi-brand retailers by Mir-Bernal, Pedro, Guercini, Simone, Sádaba, Teresa

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Engage employees to engage customers: The role of the internal branding in fashion in retail by Fondevila-Gascón, Joan-Francesc, Mir-Bernal, Pedro, Patricia, Sanmiguel, Sádaba-Garraza, Teresa, Vila-Márquez, Fátima

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Ultimate Broadening of the Concept of Marketing: B-to-O-to-C Training Service Professionals Not to Inadvertently Kill Their Clients by Woodside, Arch G., Mir-Bernal, Pedro

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Moda o ¿cómo interactuar con las generaciones jóvenes para crear marca? by Mir Bernal, Pedro, Sádaba Garraza, Teresa, Fondevila Gascón, Joan Francesc, Vila Márquez, Fátima

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Usos del WhatsApp en el estudiante universitario español. Pros y contras by Fondevila-Gascón, Joan Francesc, Marqués-Pascual, Joaquín, Mir-Bernal, Pedro, Polo-López, Marc

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Achieving Requisite Variety in Customer Experience Research for Improving Marketing Relationship Performances by de Villiers, Rouxelle, Chen, Po-Ju, Bernal, Pedro Mir, Coleman, Linda, Huan, Tung-Cheng (TC, Woodside, Arch G

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Inducing omni-temporality: product heritage appropriation in corporate heritage brand construction by Mir Bernal, Pedro, Pecot, Fabien, Hudson, Bradford, de Barnier, Virginie

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Unexpected Wedding Present by Jacqueline Vidal, Pedro Mir Bernal

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Social Media Influence on Consumer Behavior: The Case of Mobile Telephony Manufacturers by Fondevila-Gascón, Joan-Francesc, Polo-López, Marc, Rom-Rodríguez, Josep, Mir-Bernal, Pedro

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The general theory of culture, entrepreneurship, innovation, and quality-of-life: Comparing nurturing versus thwarting enterprise start-ups in BRIC, Denmark, Germany, and the Unite... by Woodside, Arch G., Bernal, Pedro Mir, Coduras, Alicia

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Happy Birthday to You by Maria Gracia Accini Moran, Pedro Mir Bernal

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