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Adolescents’ Understanding of the Model of Sponsored Content of Social Media Influencer Instagram Stories
by
Balaban, Delia Cristina
,
Mucundorfeanu, Meda
,
Muresan, Larisa loana
Published in
Media and communication (Lisboa)
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Exploring the effectiveness of digital manipulation disclosures for Instagram posts on source credibility and authenticity of social media influencers
by
Mucundorfeanu, Meda
,
Balaban, Delia C.
,
Mauer, Marius
Published in
International journal of advertising
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Short and long-term impact of the frequency of social media influencers’ sponsored posts on attitudinal and behavioral brand outcomes
by
Balaban, Delia C.
,
Mucundorfeanu, Meda
,
Naderer, Brigitte
Published in
Journal of marketing communications
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International Journal Of Advertising
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