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Channel capability and the effectiveness of new product strategies: Effectiveness of new product strategies
by
Roderikus Agus Trihatmoko
,
Roch Mulyani
,
Intan Novela Q.A.
Published in
Journal of Asian business and economic studies
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Channel capability and the effectiveness of new product strategies
by
Roderikus Agus Trihatmoko
,
Mulyani, Roch
,
Intan Novela QA
Published in
Journal of Asian business and economic studies
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Article
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Channel capability and the effectiveness of new product strategies: Deepening the FMCG’s business
by
Trihatmoko, Roderikus Agus
,
Mulyani, Roch
,
Q.A., Intan Novela
Published in
Journal of Asian business and economic studies
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Journal Of Asian Business And Economic Studies
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Subjects
Business Buyer Behaviour
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Business Market Competition
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Channel Capability
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Fast-Moving Consumer Goods
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Marketing
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Marketing Mix
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New Products Strategy
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Brand
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Business
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Business & Economics
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Consumer
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Consumer Economics: Empirical Analysis
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Decision Making
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Industry Studies: Manufacturing: General
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Innovation
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Innovation And Invention: Processes And Incentives
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Product Development
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