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Ubiquitous Externalities: Characteristics, Climate, and Implications for Post-Acquisition Behaviors
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Mundt, JoNel
,
Houston, Franklin S.
Published in
Journal of macromarketing
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Externalities: Uncalculated Outcomes of Exchange
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Mundt, JoNel
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Journal of macromarketing
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Externalities and the Calculation of Exchange Outcomes
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Mundt, JoNel
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Houston, Franklin S.
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Journal of macromarketing
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Warnings for Health Care Products: A Communication Perspective
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Mundt, JoNel
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Driver, Russell W.
Published in
Health marketing quarterly
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Informal and Formal Care for the Elderly: Decision Determinants and Their Implications
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Mundt, Jonel
,
Lusch, Robert F.
Published in
Health marketing quarterly
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Failing to Try to Consume: A Reversal of the Usual Consumer Research Perspective
by
Gould, Stephen J
,
Houston, Franklin S
,
Mundt, JoNel
Published in
Advances in consumer research
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