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Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type
by
Voorveld, Hilde A. M.
,
van Noort, Guda
,
Muntinga, Daniël G.
,
Bronner, Fred
Published in
Journal of advertising
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Introducing COBRAs: Exploring motivations for brand-related social media use
by
Muntinga, Daniël G.
,
Moorman, Marjolein
,
Smit, Edith G.
Published in
International journal of advertising
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