Search Results - Muraro, Iago S

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  1. 1
    Seeing through the forest: The gaze path to purchase

    Seeing through the forest: The gaze path to purchase by Behe, Bridget K, Huddleston, Patricia T, Childs, Kevin L, Chen, Jiaoping, Muraro, Iago S

    Published in PloS one
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  2. 2
    Purchase of prescription medicines via social media: A survey-based study of prevalence, risk perceptions, and motivations

    Purchase of prescription medicines via social media: A survey-based study of prevalence, risk perceptions, and motivations by Moureaud, Charlotte, Hertig, John, Dong, Yao, Muraro, Iago S., Alhabash, Saleem

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  3. 3
    Spurring and sustaining online consumer activism: the role of cause support and brand relationship in microlevel action frames

    Spurring and sustaining online consumer activism: the role of cause support and brand relationship in microlevel action frames by Muraro, Iago S., Thorson, Kjerstin, Huddleston, Patricia T.

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  4. 4
    Effects of Fear and Humor Appeals in Public Service Announcements (PSAs) on Intentions to Purchase Medications via Social Media

    Effects of Fear and Humor Appeals in Public Service Announcements (PSAs) on Intentions to Purchase Medications via Social Media by Alhabash, Saleem, Dong, Yao, Moureaud, Charlotte, Muraro, Iago S, Hertig, John B

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